Car Seller A

Car Seller A#

You have just graduated from Duke with your Master’s of Interdisciplinary Data Science (MIDS) degree. Congratulations! It’s been a long two years, but you worked hard, made some great friends, learned a tremendous amount, and will be leaving to start your new dream job in a few months.

Since you’ll be leaving Durham, you’ve decided to sell the 2018 Toyota Camry you purchased when you first arrived. It’s been a great car, full of good memories, but you’re moving to [location of dream job], and it’s just not feasible to bring it with you.

stock camry photo

Pricing#

The first thing you do after you decide to sell your car is go to the Kelly Blue Book (KBB) website to see what 2018 Toyota Camry’s have been selling for you in your area. KBB is basically the “go-to” resource for getting a ballpark value for a used car in the US — they collect records of all used car sales and report the range of prices cars go for based on:

  • Make (Toyota)

  • Model (Camry)

  • Trim (the specific options the car came with, yours is a mid-trim, the SE Sedan 4D)

  • Model Year (2018)

  • Mileage on the car (how far it’s been driven in its life — let’s say 75,000 miles)

  • Condition, divided into Excellent, Very Good, Good, and Fair. You can see these categories detailed here.

To determine the condition of your car, you use the Kelly Bluebook Online Questionnaire, which leads you to conclude the condition of your car is “Good.”

Good condition means that the vehicle is free of any major defects. This vehicle has a clean Title History, the paint, body, and interior have only minor (if any) blemishes, and there are no major mechanical problems. There should be little or no rust on this vehicle. The tires match and have substantial tread wear left. A “good” vehicle will need some reconditioning before it can be sold at retail. Most consumer-owned vehicles fall into this category.

Condition is obviously one of the trickier categories, but Kelly Blue Book has a pretty good questionnaire that asks about things like odor, maintenance records, paint chips, etc.

In fact, why don’t you go fill it out to get a feel for things! Answer for a real car if you have one, or your family recently had one, or just make it up if not.

Putting It On The Market#

The Kelly Blue Book quiz says your car is in Good condition, and that if you sold the car yourself, you could probably expect to get about $13,000.

You want to sell the car, so you put it on the market yourself at what you think is a pretty good price to sell — $12,500, a little below Bluebook.

But… trouble. Even though the paint on the car is immaculate, apparently the fact that it is neon pink with a gorgeous painting of an octopus fighting a shark on the roof is off-putting for some buyers.

Pink camry photo

Similarly, turns out the animal-print custom interior is not for everyone:

Animal print interiors photo

Honestly, you’re starting to think the real value of the car is probably closer to $10,000, and even then, you may only be able to sell it to a very specific buyer.

Kelly Blue Book Instant Cash Offer#

You’ve just learned that you can get an instant, guaranteed cash offer from Kelly Blue Book! They’re so confident in their pricing model that they offer car owners a guaranteed cash price based on their answers to their survey questions. So why don’t you ask them what they’re willing to offer you?

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